Amy Balmforth- Me in a Nutshell

I grew up in St. George, Utah surrounded by the gorgeous red cliffs and sweltering desert heat. I’d have to say that I learned to love the arts from my amazing mother. She always encouraged our creativity and made sure we had every opportunity to explore our interests. From piano and sewing classes to simple trips to the craft store where we’d get to pick out any project we wanted, my siblings and I spent countless hours at home practicing, painting, designing…you name it, we did it.

I heard once that every teenage girl goes through a photography stage and while I didn’t necessarily mean to make a career out of it, it kind of fell upon me. I should add here that I’m not a photographer by any means, but I surely have developed a deep admiration for photos – both old and new. So how did I end up creating custom photo albums for a living? Well, about 3 or 4 years ago I had an epiphany of sorts (or at least I like to call it that). I realized that so many people have all of their priceless photos hidden away under a bed or stored in a filing cabinet (yes, even here in Utah - the scrapbooking capital of the world). This is just a shame. So many wonderful memories and beautiful photos and no one gets to see them.

I really believe that most people, given the time to do it themselves or the know-where to have it done for them, would absolutely love to have their pictures organized and put in an album. Memoir has really been a great experience for me and I just love seeing my clients’ faces when they rediscover their treasured photos.

I currently live in Salt Lake City with my wonderful husband Casey and mostly work from home except for the occasional client meeting. I love to play tennis, hike, be outdoors….and shop. I hope you enjoy what I’ve put together this week – I feel like it represents a little of who I am. Cheers.